2005 Stanford University commencement address by Steve Jobs. I'm sure many of you have seen this already, but I find myself returning to it every few months, whenever I need a reminder to stay hungry and foolish...
I was just watching a live feed of Bill Gate's keynote at CES and towards the very end the Guitar Hero world champion known as "Tipper Queen" made a guest appearance and very briefly showed what she can do with the axe. I looked her up on YouTube and found the video embedded below... anyone who has played Guitar Hero will appreciate just how awesome this is:
I wonder if Slash of Guns N' Roses and Velvet Revolver fame, who also made an appearance with Bill Gates (talk about selling out) could beat Tipper with enough practice... somehow I'm not sure he could.
I never blogged enough to have a loyal (small or large... doesn't matter) reader base, but seeing as how I haven't blogged since March, I likely have no readers at all, maybe just the odd visitor from Mind Petals, and thats great too because it means I can start largely from scratch.
One of my primary influences to start again was the realization that I don't have to write about business related topics to deliver a message about entrepreneurship. I can post anything that inspires me and that will hopefully be enough to inspire someone else and thats really all I want to do. The blog that actually motivated me most of all to start doing this again is the Kanye West Blog, he just writes about things he sees that influence him and that really transfers to his readers. Hope I can achieve even a little bit of that.
Most of all, I have make blogging a habit and let the good ideas flow!
Heres a perfect example of whats wrong with the vast majority of marketers... it pissed me off so much that I decided to blog for the first time in weeks (while sitting on hold)...
The Travelocity.com 888 service line, which for the brave at heart can be reached by dialing 888-872-8356, was simply not designed for/by human beings. The fundamental problem is that the marketing team that created the promotional messages you hear while on hold never actually sat through a typical call. They recorded some friendly messages that cover common topics like...
The recordings you hear while on hold are two people (a man and a woman) talking about these riveting topics. These messages might even be helpful if it weren't for the fact that typical hold times are over 30 minutes and there isn't even any elevator music pauses between them, so essentially you're listening to the same 4 messages all the time! Looped! I've had to call their wonderful India based call center 3 times today for a total of over 2 hours on hold listening to the same looped junk. I estimate that I've heard each of those educational messages at least 50 times.
If someone from their marketing department put him or her self in the shoes of a customer sitting on hold, they would feel the anger induced goose bumps on their own skin and get a grasp for the damage they're doing to their brand. Their goal of reducing call volumes and hence call center costs is a noble one, but the millions of dollars spent promoting the "Roaming Gnome: Denouncer of Travel Myths" have gone down the pipe as far as anyone who has ever called their 888 number is concerned.
Unfortunately I haven't had time to blog recently, there have been many exciting changes with the projects that I'm currently working on and I have been completely taken by those events. Within the next few days I'm going to be adding new posts. I have a few ideas already lined up and I can't wait to get to it. I miss this stuff! I should be back to serious blogging tomorrow.
Hope everyone is doing well with their projects and really pumping up those entrepreneurial muscles.
This really baffles the mind: After 20 years of antitrust efforts to break up telecoms in the US we are back to where we started. Just look at the switch back from Cingular to AT&T, which just several years ago bought AT&T wireless and was just bought itself by AT&T. Seems like this is one big conspiracy to earn lawyers, investment bankers and most importantly top management big $$$... no one breaks it down like Stephen Colbert =)
So 2007 is underway and I feel that its going to be a fantastic year, one of many breakthroughs. If you have a business you want to start DO IT NOW... don't wait until the energy of the new year wears thin. If you don't have an idea you want to work on or feel comfortable perusing start looking! Ideas are everywhere, its just a matter of tuning your mind to the inefficiencies, gaps, problems and trends that are all around you. Thats not to say its easy to come up with a great idea, only that they're out there and will always be.
A good way to get your creativity flowing is to see what others are doing and how they're doing it, and there's no better way to do that then attend a big tech conference like MacWorld. I found a way to see the exhibits free of charge from the 9th to the 12th of January at San Francisco's Moscone Center. Just follow the link below for more detail or go straight to the registration page and click to register for exhibits only, then enter priority code DIGG. That's it, you're in free! I'll be there at some point this week, have a great time =)
I want to wish everyone a Merry Christmas and a happy upcomming New Year! Best of luck your entrepreneurial endeavors and I hope that next year will be a tremendous success. Keep learning, keep fighting for your ideas!